A logo that puts knowledge as a weapon
All components of our brand are represented in this logo
We wanted it to be more than a way to identify our brand. It was very important that embodies the essence of our work.
The image depicts a woman carrying a child
- Women and children are often associated with a category of smaller people and that must be protected. In our drawing both are armed. One way to evoke the revolt of the oppressed, of those who do not often have the right to speak but also the social representations that exist in our societies.
- The woman is beautiful. She has a scar on her cheek symbolizing a past event and it is not known which refers to our work on history.
- Teddy in the child's hand returns to innocence but in the other he holds a grenade, to remind you to discuss topics with complexity and nuance. Nothing is all black or all white.
Both characters are turned back: A way to talk about our work on "History" in general and "individual" stories in particular. - The woman wears an African outfit, seen the clothes, but her little boy dressed him very modern with jeans and a t-shirt. Her face, most mixed, is to launch a message of openness and encounter countries, cultures etc ...
- knowledge is often descrfibed as a weapon: The design of an armed mother and son (of knowledge) is an image and a symbol that describes us really well.
